Tap tap tap – a case study for distributed collaborative creativity.

Taptaptap make iPhone apps, but they’re not an old-fashioned development shop. Times have changed.

We have no central office and everyone involved is in a different part of the world.

They’re a cross-disciplinary, geographically distributed team. Which raises the question:

So how do we work efficiently on our projects?

They tried asynchronous work but then started getting better results with synchronous chat sessions, sending images back and forth. Then breakthrough – they introduced a shared workspace, which they describe as a virtual room. It’s one-way and ad-hoc, but it’s working. And there is definitely a design opportunity for better creativity support tools in this space.